What we worked on
The month was about finding language that could hold sourdough, aguas frescas, coffee, and healthier sweets without making the brand feel too narrow. This note captures one small piece of the process from day 22: testing ideas, tightening the menu, and making sure the brand stayed clear before launch.
Why it mattered
A food brand is built through small decisions that add up. Each day helped us get more specific about what customers should taste, remember, and understand when they hear the name Madre Frescas.
Photo idea to recreate
Recreate this photo with name ideas on paper, a laptop, a glass of horchata, and a loaf cooling nearby.