Madre Frescas blog
Sourdough, frescas, and Austin food stories.
Guides and stories about naturally leavened bread, lighter aguas frescas, coffee, Mexican-Southern baking, and catering fresh food in Austin.
Launch Week Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-05-14 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Preorder Planning
A daily Madre Frescas progress note from 2026-05-13 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMadre Frescas Is Live in Austin
Luis and Rachel launched Madre Frescas as an Austin preorder brand for sourdough, aguas frescas, coffee, and healthy sweet treats.
Read articleLaunch Week Note: Testing Notes
A daily Madre Frescas progress note from 2026-05-11 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Brand Work
A daily Madre Frescas progress note from 2026-05-10 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Recipe Journal
A daily Madre Frescas progress note from 2026-05-09 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-05-08 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-05-07 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Preorder Planning
A daily Madre Frescas progress note from 2026-05-06 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleBuilding the Madre Frescas Website
How the Madre Frescas website came together with SEO, preorder details, menu structure, and a brand story for Austin customers.
Read articleLaunch Week Note: Testing Notes
A daily Madre Frescas progress note from 2026-05-04 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Brand Work
A daily Madre Frescas progress note from 2026-05-03 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Recipe Journal
A daily Madre Frescas progress note from 2026-05-02 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLaunch Week Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-05-01 about website launch, preorders, and local SEO as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Recipe Journal
A daily Madre Frescas progress note from 2026-04-30 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-04-29 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-04-28 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Preorder Planning
A daily Madre Frescas progress note from 2026-04-27 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Photo Planning
A daily Madre Frescas progress note from 2026-04-26 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Testing Notes
A daily Madre Frescas progress note from 2026-04-25 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleOur First Full Menu Taste Test
A late-April menu test helped us think through sourdough, horchata, hibiscus, coffee, bagels, and healthier sweets together.
Read articleMenu Progress Note: Recipe Journal
A daily Madre Frescas progress note from 2026-04-23 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-04-22 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-04-21 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Preorder Planning
A daily Madre Frescas progress note from 2026-04-20 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Photo Planning
A daily Madre Frescas progress note from 2026-04-19 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Testing Notes
A daily Madre Frescas progress note from 2026-04-18 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Brand Work
A daily Madre Frescas progress note from 2026-04-17 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Recipe Journal
A daily Madre Frescas progress note from 2026-04-16 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read article
Thinking Through Coffee, Bagels, and Brunch Orders
Why coffee and sourdough bagels became part of the long-term Madre Frescas menu for Austin preorder mornings.
Read articleMenu Progress Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-04-14 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Preorder Planning
A daily Madre Frescas progress note from 2026-04-13 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Photo Planning
A daily Madre Frescas progress note from 2026-04-12 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Testing Notes
A daily Madre Frescas progress note from 2026-04-11 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Brand Work
A daily Madre Frescas progress note from 2026-04-10 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Recipe Journal
A daily Madre Frescas progress note from 2026-04-09 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-04-08 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-04-07 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleHealthy Sweet Treats With Real Ingredients
How Madre Frescas started shaping sourdough cinnamon rolls, dark chocolate oat bites, and lighter bakery treats.
Read articleMenu Progress Note: Photo Planning
A daily Madre Frescas progress note from 2026-04-05 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Testing Notes
A daily Madre Frescas progress note from 2026-04-04 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Brand Work
A daily Madre Frescas progress note from 2026-04-03 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Recipe Journal
A daily Madre Frescas progress note from 2026-04-02 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMenu Progress Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-04-01 about the first full Madre Frescas menu as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Brand Work
A daily Madre Frescas progress note from 2026-03-31 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleThe First Feedback That Helped the Menu Make Sense
Early tasting notes helped Luis and Rachel understand what people remembered most about Madre Frescas.
Read articleRecipe Testing Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-03-29 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-03-28 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Preorder Planning
A daily Madre Frescas progress note from 2026-03-27 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Photo Planning
A daily Madre Frescas progress note from 2026-03-26 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Testing Notes
A daily Madre Frescas progress note from 2026-03-25 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Brand Work
A daily Madre Frescas progress note from 2026-03-24 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Recipe Journal
A daily Madre Frescas progress note from 2026-03-23 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read article
Testing Hibiscus Agua Fresca for Austin Heat
Hibiscus became one of the first available drinks because it is bright, floral, refreshing, and easy to pair with sourdough.
Read articleRecipe Testing Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-03-21 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Preorder Planning
A daily Madre Frescas progress note from 2026-03-20 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Photo Planning
A daily Madre Frescas progress note from 2026-03-19 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Testing Notes
A daily Madre Frescas progress note from 2026-03-18 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Brand Work
A daily Madre Frescas progress note from 2026-03-17 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Recipe Journal
A daily Madre Frescas progress note from 2026-03-16 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-03-15 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-03-14 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Preorder Planning
A daily Madre Frescas progress note from 2026-03-13 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleBuilding a Horchata With Natural Sugar Alternatives
Luis worked through a lighter horchata direction that still keeps the cinnamon comfort people expect.
Read articleRecipe Testing Note: Testing Notes
A daily Madre Frescas progress note from 2026-03-11 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Brand Work
A daily Madre Frescas progress note from 2026-03-10 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Recipe Journal
A daily Madre Frescas progress note from 2026-03-09 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-03-08 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-03-07 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Preorder Planning
A daily Madre Frescas progress note from 2026-03-06 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Photo Planning
A daily Madre Frescas progress note from 2026-03-05 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleMarch Was for Sourdough Recipe Testing
Rachel's baking skills and a lot of trial notes helped shape the sourdough direction for Madre Frescas.
Read articleRecipe Testing Note: Brand Work
A daily Madre Frescas progress note from 2026-03-03 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Recipe Journal
A daily Madre Frescas progress note from 2026-03-02 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleRecipe Testing Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-03-01 about sourdough, horchata, hibiscus, and menu testing as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Ingredient Notes
A daily Madre Frescas progress note from 2026-02-28 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Preorder Planning
A daily Madre Frescas progress note from 2026-02-27 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Photo Planning
A daily Madre Frescas progress note from 2026-02-26 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Testing Notes
A daily Madre Frescas progress note from 2026-02-25 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleSketching the First Madre Frescas Menu
Before the menu had final prices, Luis and Rachel mapped the first ideas: sourdough, aguas frescas, coffee, bagels, and healthier sweets.
Read articleNaming and Brand Notes: Recipe Journal
A daily Madre Frescas progress note from 2026-02-23 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Menu Thoughts
A daily Madre Frescas progress note from 2026-02-22 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Ingredient Notes
A daily Madre Frescas progress note from 2026-02-21 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Preorder Planning
A daily Madre Frescas progress note from 2026-02-20 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Photo Planning
A daily Madre Frescas progress note from 2026-02-19 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Testing Notes
A daily Madre Frescas progress note from 2026-02-18 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Brand Work
A daily Madre Frescas progress note from 2026-02-17 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Recipe Journal
A daily Madre Frescas progress note from 2026-02-16 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Menu Thoughts
A daily Madre Frescas progress note from 2026-02-15 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleLuis, Rachel, and the Story Behind Madre Frescas
The brand started with Luis's Mexican roots, Rachel's Southern Kentucky baking, and the idea of bringing both traditions to one Austin table.
Read articleNaming and Brand Notes: Preorder Planning
A daily Madre Frescas progress note from 2026-02-13 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Photo Planning
A daily Madre Frescas progress note from 2026-02-12 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Testing Notes
A daily Madre Frescas progress note from 2026-02-11 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Brand Work
A daily Madre Frescas progress note from 2026-02-10 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Recipe Journal
A daily Madre Frescas progress note from 2026-02-09 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Menu Thoughts
A daily Madre Frescas progress note from 2026-02-08 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Ingredient Notes
A daily Madre Frescas progress note from 2026-02-07 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Preorder Planning
A daily Madre Frescas progress note from 2026-02-06 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Photo Planning
A daily Madre Frescas progress note from 2026-02-05 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Testing Notes
A daily Madre Frescas progress note from 2026-02-04 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleChoosing the Name Madre Frescas
The name started to click: Madre for the sourdough mother and Frescas for fresh drinks, fresh ingredients, and a fresh direction.
Read articleNaming and Brand Notes: Recipe Journal
A daily Madre Frescas progress note from 2026-02-02 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleNaming and Brand Notes: Menu Thoughts
A daily Madre Frescas progress note from 2026-02-01 about the Madre Frescas name and brand story as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Brand Work
A daily Madre Frescas progress note from 2026-01-31 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Recipe Journal
A daily Madre Frescas progress note from 2026-01-30 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-01-29 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-01-28 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Preorder Planning
A daily Madre Frescas progress note from 2026-01-27 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Photo Planning
A daily Madre Frescas progress note from 2026-01-26 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Testing Notes
A daily Madre Frescas progress note from 2026-01-25 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleFirst Sourdough Starter Notes
The sourdough starter became the symbol behind the Madre side of Madre Frescas.
Read articleDaily Founder Note: Recipe Journal
A daily Madre Frescas progress note from 2026-01-23 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-01-22 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-01-21 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Preorder Planning
A daily Madre Frescas progress note from 2026-01-20 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Photo Planning
A daily Madre Frescas progress note from 2026-01-19 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Testing Notes
A daily Madre Frescas progress note from 2026-01-18 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Brand Work
A daily Madre Frescas progress note from 2026-01-17 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Recipe Journal
A daily Madre Frescas progress note from 2026-01-16 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-01-15 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-01-14 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Preorder Planning
A daily Madre Frescas progress note from 2026-01-13 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleWhy Sourdough and Aguas Frescas Started to Make Sense
The mix of slow bread and bright fresh drinks gave Madre Frescas a direction that felt memorable.
Read articleDaily Founder Note: Testing Notes
A daily Madre Frescas progress note from 2026-01-11 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Brand Work
A daily Madre Frescas progress note from 2026-01-10 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Recipe Journal
A daily Madre Frescas progress note from 2026-01-09 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Menu Thoughts
A daily Madre Frescas progress note from 2026-01-08 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Ingredient Notes
A daily Madre Frescas progress note from 2026-01-07 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Preorder Planning
A daily Madre Frescas progress note from 2026-01-06 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleThe First Madre Frescas Idea
The idea started becoming more real as sourdough, aguas frescas, and healthier sweets began to feel like one brand.
Read articleDaily Founder Note: Testing Notes
A daily Madre Frescas progress note from 2026-01-04 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Brand Work
A daily Madre Frescas progress note from 2026-01-03 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleDaily Founder Note: Recipe Journal
A daily Madre Frescas progress note from 2026-01-02 about the first shape of Madre Frescas as Luis and Rachel built the Austin sourdough, aguas frescas, coffee, and healthy sweets brand.
Read articleStarting 2026 With a Food Brand Idea
Luis and Rachel began the year with the first serious conversation about building a food brand together in Austin.
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