What we worked on
May was focused on making Madre Frescas look ready for customers with a website, preorder flow, Google setup, social posts, and a clear Austin brand story. This note captures one small piece of the process from day 13: testing ideas, tightening the menu, and making sure the brand stayed clear before launch.
Why it mattered
A food brand is built through small decisions that add up. Each day helped us get more specific about what customers should taste, remember, and understand when they hear the name Madre Frescas.
Photo idea to recreate
Recreate this photo with the website open on a laptop, the logo nearby, sourdough, aguas frescas, and a printed menu draft.