The contrast worked
Sourdough is warm, patient, and baked. Aguas frescas are cold, bright, and refreshing. Together they gave the brand a contrast that felt different but still easy to understand.
A brand people can remember
The more we talked about it, the more the idea became clear: fresh bread, fresh drinks, and healthy sweet treats for Austin pickups, office drops, weekend gatherings, and events.
Photo idea to recreate
Place a loaf on one side, two colorful aguas frescas on the other, and a notebook in the middle with early menu ideas.